Roll Right's national A2Z Local campaign
20% CVR increase for national roller door firm
Roll Right Ltd
The challenge
Roll Right are a Roller Garage Door Supplier based in North Yorkshire that relied heavily on digital advertising, due to the use of traditional printed marketing that had been ineffective.
The solution
To counter that, alongside the provision of a robust digital marketing strategy, we manufactured & distributed 120,000 Z Fold Cards directly through letterboxes across North Yorkshire & Cheshire via Royal Mail guaranteed delivery, over the course of a 6-month period.
This gave them access to a portion of the market not necessarily as active online as the younger generation and allowed them to leave a lasting impression with the recipients.
The results
The quality and durable feel of the Z Fold Card, when compared with traditional print, helped to deliver a 20% increase in conversion from survey to order. Roll Right even reported that prospective clients had kept the Z Fold Card for over 12 months, stating that “the product felt too good to chuck away”, returning a year later to book surveys and fittings.
20% increase CVR
20% increase in conversion from survey to order
169% ROI
169% return on investment for the client
The results speak for themselves
“The Alpha solution was a game changer for us. The combination of both a target digital campaign and the physical Z-Fold product set us apart and reached customers we simply couldn’t before. The numbers speak for themselves, and I wouldn’t hesitate to recommend Alpha and the Z-fold product to anyone.” Davie Clarke, Director Roll Right
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