Citizen AIDs targeted cross platform campaign
A UK Charity Empowering the Public to Save Lives
Citizen AID
The Challenge
With an increase in violent crimes in society, citizen AID wanted to prepare the public for how to react and respond to a potential or actual attack, to help save lives.
The Solution
A cross-marketing approach was adopted combining social media campaigns, physical community engagement and a bespoke 12x1 pocket card was produced which showed the public what to be vigilant for and how to respond to various emergency situations, ranging from broken bones to severe bleeding.
The results
The compact and retainable nature of the pocket cards has meant that key information could be kept to hand by the public. The cards have been such a success that citizen AID has since worked in conjunction with other organisations such as St John Ambulance and the House of Commons to produce more cards with these organisations specific branding on the covers.
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