School age demographic engagement for Tennis and Padel Coach
Targeted cross-platform campaign to engage school-age children to take up Tennis and Padel in the holidays.
Jonathan Sowden Tennis and Padel Coaching
The challenge
Jonathan wanted to target school-aged children to engage and inspire them to get into Tennis or Padel around key school holidays throughout the year.
The solution
After careful deliberation, a targeted Z-fold and digital campaign was created and distributed throughout local schools. A playful design was used to engage with the kids alongside a promo code for upcoming tennis camps to keep the parents on-side.
The results
The combination of the Z-fold Card and supporting digital campaign did the trick! We managed to achieve two main goals. The first being to attract brand new pupils to the camps and secondly, to increase camp uptake over the summer holidays.
20%
Tennis camp uptake ^
40%
Increase in NEW pupils
10%
Increase in shop sales
A job well done!
'The guys at A2Z Local were great. They were easy to deal with and helped me through the curation of my ad and supporting campaign. I'm chuffed with the results and will 100% be using the A2Z service again' - Jonathan Sowden
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